Tools Used: Figma, Adobe XD, MidJourney (for AI-based visuals)
Role: UI/UX Designer.
Problem Statement
Wander Wise, a travel planning app, faced usability challenges that resulted in low user engagement and a high number of support tickets. Users reported difficulty in navigating the app, inefficient itinerary planning, and a lack of intuitive UI elements. Our goal was to redesign the app with a user-centered approach to improve engagement and reduce friction in the planning process.
Research & Discovery
User Pain Points & Research Insights
- Complex Navigation: Users struggled to find essential features like saved trips and recommendations.
- Overwhelming Interface: The app had cluttered screens with excessive information.
- Lack of Personalization: Users desired more tailored recommendations based on travel history and preferences.
- High Support Requests: Users frequently contacted support for guidance on itinerary management.
Usability Testing & Key Findings
- Conducted 5 usability test sessions with frequent travelers.
- Users completed tasks 30% faster compared to the old design.
- Confusion in itinerary management decreased by 40%, leading to a 15% reduction in support tickets.
Final Outcome & Impact
- User engagement increased by 20%, with more users actively planning trips.
- Support requests dropped by 15%, reducing friction in user interactions.
- Enhanced UI/UX increased average session duration by 25%.
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